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From step counting to sleep tracking and, now, well being monitoring, wearables like Oura hope to grow to be an indispensable and ubiquitous facet of our existence. In pursuit of this goal, quite a lot of questions stay unanswered. "We’re a hardware company. We’re a data company. At probably the most fundamental stage, accuracy and credibility are paramount. To that end, peer-reviewed analysis and FDA approval might help Oura break into healthcare. Anticipated to reach $1.3T by 2025, the enterprise health and wellness sector is fertile ground for expansion. After all, doing so will require fending off rivals big and small - from incumbents like Apple, Garmin, and Fitbit to Amazon’s new Halo health tracker and upstarts like WHOOP (whose latest funding round valued the company at $1.2B). Price mentioning, smart ring maker Motiv was acquired by Proxy, a company engaged on digital identities, in an effort to change the best way we interface with the bodily world. In that context, Square’s funding in Oura represents a bunch of prospects which can be almost impossible to foretell however compelling nonetheless. Oura’s enterprise mannequin additionally poses a hurdle. As it stands, the company’s customary ring costs $299.
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