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After you’ve set up conversion tracking, add useful reporting columns to find how your ads result in valuable buyer actions. Columns in your conversion abstract provide a wide range of information about your account. Your decisions range depending on which columns you’ve added. Choose which columns to show, then rearrange and save them within the order that you favor. Below, we’ll explain what these metrics imply and how so as to add them to your reviews. 1. In your Google Ads account, click the Goals icon . 2. Click the Conversions drop down in the part menu. 4. Hover over the title at the highest of each column for a definition of the conversion action. The "Conversions" column shows you the number of conversions you've got received, throughout your conversion actions. Conversions are measured with conversion monitoring and may embrace modeled conversions in cases where you aren't capable of observe all conversions that happened. You can use this column to view how often your advertisements led prospects to actions that you’ve outlined as beneficial for your business.
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